Sample Projects

My copywriting services have helped contractors enhance their web presence and grow their business:

Daniel Cordova Plumbing saw a 108% increase in their monthly unique visitors

Schuler Service is constantly getting online leads from service pages featuring high-converting content

Below are more projects I've worked on with home service businesses from around the world. Good writing paired with help from other SEO professionals propelled these clients to the first page of Google for their target city.


Note: Websites tend to change over the years, and some clients may decide to completely redesign their site, which can include changing the content. So I save all of my projects in alternate formats to preserve the original content I provided. This is why you will see PDFs and image links in addition to the client's URL.

Home Services Industry

A few of the 200+ plumbing & HVAC companies I've written for in the past, many of them QSC members:

  • Schuler Service - Allentown

  • Daniel Cordova Plumbing - West Covina, CA

  • Zoom Drain - several franchises

  • Valley Plumbing - SLC

  • Heidler, Inc. - Annapolis

  • Falcon Plumbing - Miami, FL

  • FD Plumbing & Heating - UK

  • Anytime Plumbing, Inc - Las Vegas

  • Your Service Professional - Raleigh

  • In Deep Plumbing - Australia

  • Time Plumbing, Heating & Electric Inc. - Denver

  • A&A Plumbing - San Antonio

  • All City Plumbing - Rancho Cucamonga

  • Lodder Brothers Limited - Ontario

  • Gene Johnson Plumbing & Heating - Seattle

  • Express Plumbing Service - New Jersey

  • Cellino Plumbing - Buffalo

  • Green Horizon - Durham

  • Premier Plumbing & Heating Services - New Jersey

  • Baker Brothers - Dallas

  • Ray A. Shaffer - Pennsylvania

Gene Johnson Plumbing & Heating (Seattle)


This established Seattle plumbing and HVAC company was looking to amp up their online presence. 

They pride themselves on over 40 years of service, so I provided highly personalized content that captured their values. The optimized content, coupled with help from an expert SEO team, allowed the company to rank on the first page of Google for the competitive keyword "Seattle plumber."

Here are writing samples from their Home page and About Us page.

FD Plumbing & Heating (UK)


This young London plumbing company was just starting out when I wrote for them. Now, five years later, they rank on the first page of Google for the competitive term "London plumber."

Here are some of the pages where personalized copy gave a boost to their professionalismand shows how a strong foundation of quality content and an optimized website set them up for online success. 

Express Plumbing Service (New Jersey)


Express Plumbing Service enjoys the top spot for keyword "Long Beach Island plumber." 

I wrote all of the copy for their 22-page website (excluding blog posts).

Here are writing samples from some of the main pages.

New Maple Geomatics (Canada)


This Calgary-based land surveying business requested copy for their one-page website. I provided an introduction to the company and brief descriptions of their services. 

Please click on the image; you will then be able to zoom in for an easier read

Green Horizon / One Hour Heating & Air Conditioning (North Carolina)


This is HVAC company ranks on the first page of Google for "water heater installation" in his target city, Durham.

The company also specializes in green technology solutions, and I made sure the web copy reflected their emphasis on helping customers save on energy bills. 

Please click on the image; you will then be able to zoom in for an easier read


Below are two of my favorite blog posts I wrote for (now

Impress your contractor clients with website copy that gets them leads and grows their business. 
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